Best smelling laundry detergent
Distinctive - Officially The best smelling laundry detergent brand in the UK
Distinctive was awarded UK best fragranced laundry brand 2026 by SME Business New in the UK.
And in 2020 Distinctive was awarded premium laundry detergent brand of the year by the UK Health and Wellness awards.
Our mission is to supply the most Distinctive fragrances in laundry an accolade achieved all the way back in 2014 when top fragrance house Givaudan benchmarked Distinctive the brand to beat.
There are now lots of laundry brands aiming to provide a wonderful choice of scents but Distinctive will always aim to hit the right notes when it comes to scent. Our customers still buy us first for fragrance and secondly because our products wash superbly. Our wash results are as fantastic as our fragrances and you will never need to add a stain remover or fabric softener. Distinctive is no wishy washy formula – it is a fully built biological detergent. Tough enough to remove the nasties, stale odours and sweat, whilst caring for gentle fabrics and designer garments at lower temperatures. This is a formula that does the washing, rather than relying on modern washing machines function to achieve a deep down clean.
We were so excited to recently be awarded The SME News British Made Awards for Best Fragranced Laundry Brand 2026.
"It's a huge success we would like to share with all our customers - so thank you so much for the nomination and continued support as we wouldn't have a winning brand without our customers." Louise Knowler - brand founder.
Distinctive is the best smelling laundry detergent
So if you are keen to have your laundry smell as good as a designer aftershave or perfume – we might be the right brand of detergent for you.
You can choose from four designer fragrances, that are as good as a Jo Malone or Tom Ford fragrance.
Enjoy the Opulence of Amber with top notes of Bergamot and rose water on sparking ambergris, sandalwood and vanilla, plus a base of cedar wood and lavender, a fragrance that smells like an expensive menswear store.
Or Energising Bergamot Oranges and Lemons tinged with the crispness of a fresh green apple on soft musk overtones. The wonderful top ozonic nature to the fragrance is from the wonderful cyclamen which just makes this so Masculine fresh.
Relaxing Essential Oils a beautiful botanical and herbal soothing fragrance. It has white floral top notes and essential oils combination including bergamot, eucalyptus, jasmine, ylang ylang, and patchouli, on a bed of moss and musk perfect for relaxation and a good nights sleep. With green stems and violet leaves white musk and moss.
Candlelit Cabin with notes of crisp air, frozen rose and apple, soft spices clove and nutmeg with a warm leather on a base of amber and ceadarwood and moss. It is a scent that feels like a hug
Which is the best smelling
Use our offer code for £5 off a full sized pack delivered to your home for FREE. And you can decide which fragrance is right for you.
To this day as a family we struggle to choose which scent is best, and to prevent nose blindness we switch the section up when using the washing machine. Our customers vote with their purchases and we still sell more of our Distinctive original masculine opulence of amber balanced with calming sandalwood – a centuries old fragrance combination that was used for its seductive properties in times of old by wealthy aristocrats.
What memories do our scents evoke for you?
We would welcome collaboration with other top tier scent brands – please do get in touch - email [email protected]