Your dirty laundry is our little secret®

Because Distinctive lifts stains and odours easily leaving nothing behind but clean fragranced fabric. 

The better you smell, the more confident you feel.

Have you ever noticed when you get dressed up or use fragrance life seems a little better in general. We all love to be complimented on the way we look and smell, don’t we? And we don’t want to smell like stale, sweaty worn clothing.

Step away from over-spraying fragrance

You don’t need to spray fragrance from head to toe. With Distinctive, your clothes leave the wash already beautifully scented, giving you long-lasting freshness without the risk of an overpowering fragrance.

We’ve all experienced sitting next to someone wearing too much scent. That’s why we use only high-quality fragrance ingredients and carefully balanced formulas - creating a subtle touch of luxury designed to be noticed up close, not from across the room.

That doesn’t mean you need to give up your favourite aftershave or perfume either. Distinctive’s fragrance base notes are designed to complement your personal scent, working in harmony rather than competing with it. After all, less is more - and kinder to your skin too.

And if you do prefer a stronger scent on certain fabrics, we also offer matching fabric and room fragrance sprays for an extra boost of freshness throughout your home.

Don’t tumble!

We don’t advocate tumble drying! The addition of heat to fabric washed with Distinctive will cause the fragrance molecules to start bouncing and colliding into each other, and will release fragrance to the waste air from the drier. Plus, tumbling really is a huge waste of energy. Hang to dry indoors or out - you’ll find you need to do less ironing too.

There are a number of things in our formula that enables us to scientifically achieve the above. But not everyone wants to know how the biological content (enzymes) clean, where they come from or how we managed to create the sticky bud effect with our fragrance to help it fix to fabric in the wash, so we’ll leave that for future blog post material.

Smelling good from your socks up

It’s not rocket science: underwear needs to smell as good as outerwear, as do bedding and towels at home. Make sure you get the best compliments from everyone that gets close to you and your clothing.

“You smell amazing!” – Get used to it it’s something customers tell us they get told a lot.

A soap powder is universally safer

Did you know that liquids and tabs cause a hospital admission every hour in all regions around the world?

Babies tend to squish and pop liquid tabs, and old age pensioners suffer accidental washing liquid splashes to their arms or face. Liquid or gel detergents can be responsible for very nasty burns to the skin if not rinsed off immediately.

Whereas not even pets will try to lick a powder if you spill traces on the floor.

In powder form, certain minerals we add to our formula also help with the softening process – eliminating the need for a separate fabric softener too.

We are also a powder because it is a dry product, enabling it to be easily transported direct to consumers' homes. We even have a bulk 10 kg large Kraft paper pack.

And we are award winning...

Heath Beauty and Wellness Award Winner
Best fragranced laundry brand 2026 Distinctive Wash Ltd
Innovation and excellence award winner Distinctive Wash Ltd